When John D. Rockefeller Jr. began planning the theater that would anchor his new Rockefeller Center, the man he hired to run it very nearly steered it in the opposite direction from the one that made it famous. Samuel “Roxy” Rothafel, the era’s leading authority on movie palaces, wanted the traditional ornate rococo style that had defined grand theaters for decades, all gilt curls and plaster garlands. Rockefeller’s team ran a design competition instead, and the winning entry came from a relatively unknown designer named Donald Deskey, who had spent months at the 1925 Paris Exposition and touring the Bauhaus, and who proposed something Rothafel had never considered: a theater that looked forward instead of back. Deskey later described the compromise style he landed on as modern rococo, sleek and geometric but still theatrical enough to satisfy the man paying for it, and the result, completed in 1932 alongside architect Edward Durell Stone, became one of the most complete Art Deco interiors ever built in America.
The theater’s centerpiece is its Great Stage, framed by a proscenium arch built to resemble a rising sun, its bands of gold and aluminum radiating outward across the ceiling in a pattern that turns the entire auditorium into a single piece of Deco ornament. Deskey filled the nearly 6,000-seat hall with materials nobody expected to see in a luxury theater, aluminum wall coverings, Bakelite fixtures, tubular steel furniture, and cork paneling, mixed without apology alongside marble and gold foil. The effect was jarring enough at the time that one contemporary critic wrote the Music Hall was so complete it hardly needed performers at all, that the building’s own beauty was sufficient.