French Advertising Fan for Cognac Richarpailloud, Paris 1925

French Advertising Fan for Cognac Richarpailloud, Paris 1925

A rare and vibrant piece of French advertising ephemera from the golden year of 1925—this original lithographed folding fan was produced by E. Chambrelent, renowned eventailliste (fan-maker), to promote Cognac Richarpailloud. Issued at the time of the landmark Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris, the fan features a bold and whimsical illustration in the style of a French poster, depicting a flamboyant D’Artagnan-style figure joyfully clutching a bottle of cognac against a backdrop of radiant colors.

Printed on lithographed paper with original wooden sticks, this fan was never used and remains in superb condition. It combines the collectible appeal of period advertising with the elegance of early Art Deco graphics and craftsmanship. The reverse side displays a more minimal Maison Richard & Pailloud logo presentation—making it double-sided for display versatility.

Whether framed, displayed in a bar, or simply admired as a decorative object, this fan is both a celebration of Art Deco’s breakout moment and a delightful relic of French design culture.